There are many simple environmental impact calculators available online for quickly assessing your carbon footprint and comparing it with national and world averages.
However they are very limited, take a long time to fill out, and don’t store data to let you analyze your impact and changes over time.

I propose an online tool/platform that quantifies your past and current impact and allows you to track your impact over time. As you make positive lifestyle and habit changes, you can track the concrete improvements in emission reductions and money saved. This tool can be used by individuals, families, and even larger groups like neighborhoods and corporations. This networked approach is a great opportunity for gamification and competition between individuals and teams to improve their lifestyles.



The landing page highlights activity and a news feed from people in your communities

Community View

View the communities you are a part of. Find or add new ones to join.

Wizard Tool

Asks basic questions about your lifestyle to get you started (similar to most existing online tools)


Add new activities/lifestyle habits that may have a beginning and end.

Lifestyle Improvement Tool

Help users prioritize lifestyle/activity changes to implement – rate them based on difficulty, energy savings/cost, and money savings/cost. Let the user sort by these or sort by a combination of all the factors.

Performance Tracker

View your environmental impact over time and broken down by category. View where you stand in comparison to other people in your communities.



  • Social media option to share the positive impact resulting from a habit change (e.g. “I am saving $200 and 30 pounds of CO2 per year by switching all the lights in my home to LEDs “)
  • Create avatars and a virtual world (similar to “the Sims”) that simulates your real-life family, home, and habits and allow other users to visit and observe your lifestyle
  • Connect users with similar needs to reduce resource use (e.g. if two people have a similar commute to work, connect them for car sharing)
  • Allow users to set goals and track their real performance vs predicted


While this platform is meant for social good, it could raise money to support its further development or to donate to environmental protection organizations
  • Ask for donations. Users could agree to donate a portion of the money they save from habit changes to give to the organization
  • Charge larger groups (like corporations, religions) to use the group feature or to verify their identity (similar to model)
  • Use a freemium model, where certain features are premium to use (like the virtual simulated world)
  • I do NOT support the use of revenue through ads, because consumerism is antagonistic to sustainability, and is one of the (if not the biggest) leading causes of environmental destruction. So it is counter-intuitive to promote it.